Market Research and Analysis

Insights and Solutions

Market Research & Analysis

Market research is the preliminary stage of reaching consumers that provides you with insight on what strategies and products will bring in revenue for your brand. We take that market research a step further and look at what would be mutually beneficial to you and your customer, in order to build long-term consumer relationships and repeat customers.


Agency|163 is an independent market analysis company focused on high-quality research and data on multicultural markets, primarily in the Millennial and Gen Z demographics. Our research seeks to understand how economics, society, culture, and psychological identities influence multicultural consumers.

Three main sources of research are used in the compilation of Agency|163  multicultural reports:

  • Consumer research

  • Social media research

  • Desk (secondary) research


Case Studies

Focus Groups


Customer Analysis

Consumer Reports

Custom Packages